” Her work is not about creating a gorgeous piece of art or fashion … it’s about preserving an ancient tradition that has been passed from generation to generation. ” Apparel, February 2004

Wondering how to get your fashion fix in 2013 … read Fashion Trends to Follow in Summer 2013 in Now Magazine Australiahttp://www.nowmagazine.com.au/animations/january_2013/files/FlipBook3DMain.swf …article contributed by Creative Director Deidaa.

Deidaa!! On Trend!! Always!!Want to ‘sustainably’ fashionable? Read more about eco friendly fashion at  http://leadersinheels.com/style/styling-tips/sustainable-fashion/ contributed by creative director, Deidaa.

Deidaa’s creative director, Samita received a pat on the back for her work with artisan communities from Herald Sun (article below)

Thank you ATF magazine for the well researched article on Australian participation in Hong Kong World Boutique and Deidaa designer Samita … ATF is a premier textile and fashion industries magazine.

Spotlight on Deidaa … Deidaa receives coverage in Australasia’s most prestigious fashion industry magazine, thank you Ragtrader!!